Blog

The Contextual Journal

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

All entries

Jan'24·Seedtag

How a Leading CPG Brand Improved Brand Awareness and Recommendation with Beachfront

CTV

Dec'23·Mike Villalobos

What are CTV and FAST? Why are marketers actively investing in them?

CTV

Dec'23·Jordi Capdevila

2024 Big Bets: What’s changing in the adtech world?

Contextual Advertising & Contextual Targeting

Dec'23·Andrés Auchterlonie

What is driving the ever-increasing interest in Health and Lifestyles among netizens?

Nov'23·Andrés Auchterlonie

What does the cookieless future mean for brands?

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