Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Data driven creative strategies to follow in a cookieless future

Nov'22·Jordi Capdevila

Data driven creative strategies to follow in a cookieless future

Contextual Advertising & Contextual Targeting

Top reasons why brands are relying on contextual advertising

Nov'22·Andrés Auchterlonie

Top reasons why brands are relying on contextual advertising

Contextual Advertising & Contextual Targeting

Benefits of implementing programmatic OOH advertising in your business

Nov'22·Jordi Capdevila

Benefits of implementing programmatic OOH advertising in your business

Contextual Advertising & Contextual Targeting

5 ways to ace advertising in the cookieless future

Oct'22·Jordi Capdevila

5 ways to ace advertising in the cookieless future

Contextual Advertising & Contextual Targeting

Brand safety and brand suitability -  are they different?

Oct'22·Andrés Auchterlonie

Brand safety and brand suitability -  are they different?

Contextual Advertising & Contextual Targeting

Understanding consumers’ perceptions of online advertising

Oct'22·Andrés Auchterlonie

Understanding consumers’ perceptions of online advertising

Contextual Advertising & Contextual Targeting

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