Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
4 Ways You Can Use Contextual Advertising in the Food and Beverage industry

Sep'22·Andrés Auchterlonie

4 Ways You Can Use Contextual Advertising in the Food and Beverage industry

Contextual Advertising & Contextual Targeting

Overcoming OTT advertising challenges and acing ad strategy

Sep'22·Andrés Auchterlonie

Overcoming OTT advertising challenges and acing ad strategy

Contextual Advertising & Contextual Targeting

Elevate the impact of your advertising with AI/ML

Sep'22·Jordi Capdevila

Elevate the impact of your advertising with AI/ML

Contextual Advertising & Contextual Targeting

Niche Audience: How brands identify and speak to them

Sep'22·Jordi Capdevila

Niche Audience: How brands identify and speak to them

Contextual Advertising & Contextual Targeting

Exploring the latest buzz: Retail media and contextual targeting

Sep'22·Jordi Capdevila

Exploring the latest buzz: Retail media and contextual targeting

Contextual Advertising & Contextual Targeting

Busting the most common misconceptions of contextual targeting

Sep'22·Andrés Auchterlonie

Busting the most common misconceptions of contextual targeting

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