Blog

The Contextual Journal

Shadow

Sep'25·Andrés Auchterlonie·4 MIN

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Contextual AI·Neuro-Contextual

Targeting Intention: Reshaping Performance Marketing with Custom Intent Audiences

Aug'25·Seedtag·3 MIN

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Contextual AI·Neuro-Contextual

Neuro-Contextual Advertising: From Industry Innovation to eMarketer’s Number One Trend

Jul'24·Andrés Auchterlonie·1 MIN

Back to School: The main areas of audience interest during the season

Back to School: The main areas of audience interest during the season

Aug'25·Jordi Capdevila·3 MIN

Why the oRTB Content Object is Key for Programmatic TV

CTV

Why the oRTB Content Object is Key for Programmatic TV

Aug'25·AdTech Heroes·5 MIN

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

AdTech

Brand Marketing vs Performance Marketing​: Why Full-Funnel Collaboration Matters More Than Ever

Jul'25·The Pub Way Podcast·4 MIN

Closing the CTV Measurement Gap: Data Quality & Performance Talks

CTV·Podcast·Publishers

Closing the CTV Measurement Gap: Data Quality & Performance Talks

May'25·Jordi Capdevila·4 MIN

Pushing the Boundaries of the AI Revolution in Advertising

Contextual AI

Pushing the Boundaries of the AI Revolution in Advertising

Apr'25·Jordi Capdevila·5 MIN

What is Agentic AI And How is Transforming Digital Advertising

Contextual AI

What is Agentic AI And How is Transforming Digital Advertising
Marketing metrics across the funnel and the role of contextual advertisement

Aug'21·Jordi Capdevila

Marketing metrics across the funnel and the role of contextual advertisement

Contextual Advertising & Contextual Targeting

Best practices for contextual ads reach: Latest GDPR rules: A quick update

Aug'21·Andrés Auchterlonie

Best practices for contextual ads reach: Latest GDPR rules: A quick update

Contextual Advertising & Contextual Targeting·Privacy First

Why let AI do the context mapping?

Aug'21·Jordi Capdevila

Why let AI do the context mapping?

Contextual Advertising & Contextual Targeting

Understanding the media perspective in the Hybrid and Electric cars segment

Jul'21·Andrés Auchterlonie

Understanding the media perspective in the Hybrid and Electric cars segment

Contextual Advertising & Contextual Targeting

Guide to advertisers – When visual marketing and contextual advertising work their magic

Jul'21·Jordi Capdevila

Guide to advertisers – When visual marketing and contextual advertising work their magic

Contextual Advertising & Contextual Targeting

Google Core Web Vitals: How contextual advertising can help in turbo-charging ad rendering on websites

Jul'21·Jordi Capdevila

Google Core Web Vitals: How contextual advertising can help in turbo-charging ad rendering on websites

Contextual Advertising & Contextual Targeting·Privacy First

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